Lakers News

LeBron James is a visionary entrepreneur, the millionaire hit he receives on a business venture

By James Brown

LeBron James is smart while investing his money to create new ventures but this time one hasn't gone as he wanted

LeBron James is smart while investing his money to create new ventures but this time one hasn't gone as he wanted

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Los Angeles Lakers superstar LeBron James is known not only because he is one of the greatest players of all time in the NBA, but of his great knowledge when investing in a new business opportunity.

The four-time NBA MVP is an investor of the Blaze Pizza restaurant chain, whose Berkeley, Calif. branch has reportedly closed for good.

“Thanks so much to the reader who let us know that Blaze Pizza’s ‘closed for the summer’ door sign is no longer accurate and that the Berkeley location is now marked permanently closed on both Yelp and the main Blaze website,” wrote Joanna Della Penna of The Oakland side. “The phone is also disconnected. This is surprising given the two-year-old, fast-casual pizzeria’s seemingly high popularity with students, but it looks like Blaze has indeed blazed on. Blaze Pizza was at 2400 Bancroft Way in Berkeley.”

James reportedly invested in Blaze Pizza in 2012, just when it was started by its founders. The following year, he became interested in operating a franchise in South Florida while he was still playing for the Miami Heat. Since then, he has expanded his involvement to several other locations.

Lakers have had previous success with Blaze Pizza

Interestingly, Blaze Pizza has had some big years from a revenue standpoint since James became involved. Of course, it’s tough to measure the exact impact of the four-time NBA champion owning and endorsing the brand, but it’s likely a safe bet that he has been a key factor in the success.


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